Why Use A.V.A?

Abstract

If we were to analyse the process of learning, we would find that students only learn 11 per cent of what they hear and 83 per cent of what they see. Even more significant is the fact that they are likely to remember only 20 per cent of what they hear but 60 per cent of what they hear and see. This implies that traditional methods of teaching have only a limited usefulness in helping us achieve our objectives as teachers. Most people, moreover, are visual minded. Today’s students are exposed to a wide variety of audio visuals daily and respond to all of them in varying degrees. Their hearing and sight faculties are developed to a high degree due to the influence of television, cinema, radio and the increased opportunity for travel and observation. Therefore, their response to the talk and chalk method is sorely limited. Visualization seems absolutely necessary in today’s teaching, not only as an aid to learning and remembering, but also as a stimulating and motivating device.